July 2012
Traditional media has changed in scope (with a marked decline in outlets occurring in 2009). However, it remains the same in respect to relevancy and in how consumers satiate their growing appetite for information.
To gain the clearest understanding of how your messages are influencing all of your audiences, you need to see all of your content from all media types. Otherwise, you won’t have an accurate representation and risk skewing your data and results.
Read more: 6 Ways Traditional Media Impacts Your Audience
